Valio Nikaton Introduces Innovative Protein Product Line for Enhanced Taste

Valio Introduces Innovative Protein Product Line for Enhanced Taste

Valio is setting a new standard in protein products with the debut of Valio Eila® MPC 65. This latest offering continues Valio’s tradition of enhancing protein products by emphasizing superior taste and texture. Free from lactose, this product promises to improve the quality of protein puddings, shakes, ice creams, and beverages.

Delicious and Nutritious Without Compromise

In the competitive realm of protein-enriched foods, achieving the right flavor and texture can be challenging. Valio aimed to address this issue with the introduction of Valio Eila® MPC 65.

“Active consumers demand high nutritional value without sacrificing taste. We needed a solution that retained the benefits of milk’s natural whey and casein proteins while eliminating the common taste and texture issues associated with high-protein powders,” explains Sinikka Saikkonen, Business Development Manager at Valio.

The result is Valio Eila® MPC 65, a product that combines Valio’s lactose-free expertise with the nutritional benefits of high-quality dairy milk protein.

“Valio Eila® MPC 65 allows for the creation of a wide range of lactose-free, high-protein products that taste as if they were made from fresh milk and have the texture of traditional snacks and treats. It truly revolutionizes the protein-enriched product market,” adds Jarna Tanskanen, Business Manager at Valio.

Positive Consumer Feedback on New High-Protein Products

To ensure that the flavor and texture meet consumer expectations, Valio conducted a consumer test in Germany with 110 participants.

When compared to four leading competitors, Valio’s high-protein UHT ready-to-drink (RTD) prototype was rated the highest. Consumers appreciated the thicker texture, appearance, flavor, and mouthfeel of the drink. Nearly 70% of participants found the flavor and sweetness of Valio’s RTD prototype to be ideal, the highest score among competitors.

“We presented samples of the RTD prototype at the Growth Asia Summit and Vitafoods Asia in September, and the response was overwhelmingly positive. Attendees were astonished by the flavor and texture, noting that it tasted more like a regular chocolate shake than a protein-enriched drink,” says Meri Härmälä, International B2B Marketing Manager at Valio.

The consumer test highlighted that flavor is the primary purchase criterion, with other important factors being a concise ingredient list, high protein content, and the absence of added sugars. Consumers also seek good value, a high protein source, and natural ingredients. Valio Eila® MPC 65 meets these demands effectively.

Milk Protein Concentrate Enhances Manufacturing Efficiency

Valio’s new protein product portfolio is crafted for manufacturers aiming to meet the increasing consumer demand for high-protein, lactose-free, and great-tasting snacks.

“Valio Eila® MPC 65 eliminates the need for additional ingredients to mask its flavor, which helps maintain a short ingredient list—something consumers highly value,” Tanskanen explains.

With the addition of Valio Eila® MPC 65, Valio enhances its ability to serve customers with a consistent supply of premium powdered milk ingredients. By substituting liquid milk with powdered milk products, manufacturers can streamline their production processes, avoiding extra steps such as filtration, concentration, or hydrolysis often associated with higher protein and lower lactose content.

“Valio’s powdered ingredients are versatile and suitable for various applications. They can be used to make UHT products like RTD beverages and shakes, fermented products such as spoonable and drinkable yogurts, neutral items like puddings and desserts, or even ice cream. All of these will offer excellent taste and a pleasing texture,” adds Saikkonen.

Valio Eila® MPC 65: Elevating Protein Product Standards

Valio Eila® MPC 65 represents a significant advancement in protein product technology. This milk protein concentrate is designed to enhance the taste and texture of high-protein foods while remaining lactose-free. Ideal for use in a variety of applications including protein puddings and shakes, it combines the benefits of natural whey and casein proteins without the common issues of sandy textures or off-flavors. Valio’s commitment to quality ensures that every product made with this concentrate maintains the rich, creamy taste consumers expect from high-quality dairy products.

Valio Eila® Milk Protein Concentrate: Versatility in Every Serving

Valio’s latest milk protein concentrate offers unmatched versatility for manufacturers. Whether creating ready-to-drink beverages, yogurts, or desserts, this concentrate integrates seamlessly into a wide range of products. It boasts high protein content while maintaining a smooth texture and clean taste, making it a preferred choice for product developers aiming to meet the growing demand for nutritious and tasty dairy alternatives. This product also supports lactose-free formulations, catering to consumers with dietary restrictions.

Valio Lactose-Free High-Protein Yogurt: A New Standard in Dairy

Valio’s new lactose-free high-protein yogurt delivers on both taste and nutrition. Fortified with Valio Eila® MPC 65, this yogurt offers a creamy texture and rich flavor without the discomfort of lactose. It’s ideal for those seeking a protein boost without sacrificing dairy taste. The yogurt is designed to cater to health-conscious consumers who demand both high-quality protein and digestive comfort. This product fits seamlessly into a balanced diet, providing essential nutrients in a delicious and convenient form.

Valio Protein-Enriched Ice Cream: Deliciously Nutritious

Valio’s latest innovation in the ice cream category is a protein-enriched option that combines indulgence with nutrition. Infused with Valio Eila® MPC 65, this ice cream provides a higher protein content while maintaining a smooth, creamy texture and delightful taste. It’s perfect for those who want to enjoy a sweet treat without compromising their nutritional goals. This product offers a guilt-free way to satisfy cravings and supports a balanced diet with its added protein benefits.

 

Valio High-Protein Shakes: A New Frontier in Convenience

Valio’s new high-protein shakes are crafted to offer convenience without compromising on quality. Made with Valio Eila® MPC 65, these shakes deliver a high protein content with a taste and texture that rivals traditional dairy beverages. They are ideal for on-the-go nutrition, providing a quick and effective way to boost protein intake. Available in various flavors, these shakes are designed to meet the needs of busy individuals who seek a nutritious and satisfying drink.

 

Valio Eila® Functional Milk: Enhancing Daily Nutrition

Valio’s Eila® Functional Milk is a groundbreaking product designed to enhance daily nutrition. Enriched with high levels of protein and free from lactose, this milk offers a convenient way to integrate additional protein into everyday meals. It supports muscle maintenance and overall health, making it an excellent choice for athletes and health enthusiasts. Its smooth, rich taste makes it a versatile addition to coffee, cereals, and cooking, delivering both flavor and functionality.

 

Valio Protein-Packed Smoothies: Nutritional Powerhouses

Valio’s protein-packed smoothies are a new addition to their product lineup, designed to provide a substantial protein boost in a tasty, convenient format. Utilizing Valio Eila® MPC 65, these smoothies offer a creamy texture and rich flavor while meeting the demands of those seeking high-protein options. Perfect for a quick breakfast or a post-workout snack, they are crafted to support an active lifestyle and provide essential nutrients in a delicious package.

 

Valio Eila® High-Protein Creamer: Enhancing Your Coffee

Valio’s Eila® High-Protein Creamer is designed to elevate your coffee experience with added protein benefits. Infused with Valio Eila® MPC 65, this creamer delivers a creamy, rich texture without lactose. It allows coffee lovers to enjoy a protein boost with their daily cup of coffee, adding both flavor and nutrition. This product is perfect for those looking to enhance their morning routine with a health-conscious twist.

 

Valio Lactose-Free High-Protein Puddings: Indulge Without Compromise

Valio’s lactose-free high-protein puddings are a delicious way to indulge while meeting nutritional goals. Enriched with Valio Eila® MPC 65, these puddings provide a creamy texture and rich flavor, free from lactose. They are designed for consumers who seek a sweet treat that doesn’t sacrifice health benefits. These puddings are an excellent choice for those looking to enjoy a dessert that supports their protein intake and dietary needs.

 

Valio Eila® Dairy-Based Meal Replacements: Convenient Nutrition Solutions

Valio’s new dairy-based meal replacements, powered by Eila® MPC 65, offer a convenient and nutritious solution for busy lifestyles. These products are designed to deliver high protein content and essential nutrients in a ready-to-drink format. Ideal for those needing a quick, balanced meal, they combine the benefits of high-quality dairy protein with the convenience of meal replacement options. This innovation supports a healthy diet while accommodating a fast-paced lifestyle.

 

Embracing Sustainable Dairy Practices: Valio’s Green Future

Valio is committed to advancing sustainability in the dairy industry, focusing on reducing its carbon footprint and enhancing environmental stewardship. The company is investing in innovative technologies to minimize waste, lower energy consumption, and optimize water use in dairy production. Future trends for Valio include adopting renewable energy sources, implementing circular economy practices, and improving supply chain sustainability. These efforts align with global environmental goals and cater to the growing consumer demand for eco-friendly products.

 

Innovative Plant-Based Alternatives: Expanding Valio’s Product Range

Valio is exploring the development of plant-based dairy alternatives to meet the increasing demand for non-dairy options. By leveraging its expertise in dairy technology, Valio aims to create high-quality plant-based products that offer similar taste and nutritional benefits as traditional dairy items. Future trends include the introduction of plant-based milk, yogurts, and cheeses, which will complement Valio’s existing dairy portfolio. This move will allow Valio to cater to diverse dietary preferences and expand its market reach.

 

Advancing Personalized Nutrition: Tailoring Products to Individual Needs

Valio is at the forefront of personalized nutrition, focusing on creating products that cater to individual dietary needs and health goals. Future trends involve using data-driven insights to develop customized dairy products that address specific nutritional requirements, such as high-protein, low-lactose, or fortified options. Valio is investing in research and development to offer personalized nutrition solutions that align with consumers’ unique health profiles, enhancing their overall well-being and satisfaction with tailored product offerings.

 

Smart Technology Integration: Enhancing Production Efficiency

Valio is embracing smart technology to revolutionize dairy production and improve operational efficiency. Future trends include the integration of advanced data analytics, automation, and artificial intelligence into production processes. These technologies will enable Valio to optimize manufacturing, enhance quality control, and streamline supply chains. By leveraging smart technology, Valio aims to increase productivity, reduce costs, and ensure consistent product quality, positioning itself as a leader in the digital transformation of the dairy industry.

Expanding Global Market Presence: Valio’s International Growth Strategy

Valio is focusing on expanding its global market presence through strategic international growth initiatives. Future trends involve entering new markets, strengthening distribution networks, and forming partnerships with local companies. Valio aims to introduce its high-quality dairy products to regions with emerging consumer demand, leveraging its reputation for innovation and excellence. This global expansion strategy will enhance Valio’s competitiveness and allow it to reach a broader audience, solidifying its position as a leading international dairy brand.

Conclusion

Valio is poised for a dynamic future, driven by its commitment to sustainability, innovation, and global expansion. The company’s focus on adopting green practices and embracing plant-based alternatives reflects its dedication to meeting evolving consumer demands and environmental goals. By advancing personalized nutrition and integrating smart technology, Valio is enhancing its production capabilities and product offerings to cater to individual needs and preferences. As Valio continues to expand its global market presence, it is set to solidify its position as a leader in the dairy industry, shaping the future of dairy with cutting-edge solutions and a strong dedication to quality and sustainability.

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